Hello

kody farnsworth headshot

I’m Kody, a seasoned professional with over 15 years of progressive experience in product management, digital analytics, and business intelligence.

Demonstrated ability in spearheading technological projects, enhancing data-driven decision-making, and leading cross-functional teams to exceed business objectives.

Expertise in developing strategic partnerships, optimizing operational processes, and implementing reporting and marketing technology solutions.

Proven track record of mentoring and developing teams, managing stakeholder relationships, and driving the creation and execution of roadmaps and key performance indicators.

Able to adapt to meet the needs of the business having worn other “hats” including data engineer, scrum master, and UX researcher.

Experience

America First Federal Credit Union (Apr 2024 - Current)

Senior Product Manager

  • Overseer for our Premium Checking. In charge of delivering incremental value and enhancements. Troubleshooting issues with rewards and benefits.
  • Enhanced user experience for members to understand denied Visa transactions significantly decreasing calls to our customer service center.

Berkadia (Jun 2019 - Dec 2023)

Senior Product Manager

  • Launched a unified deal marketing platform that blended information from SalesForce, our data warehouse, census data, and generative AI to automate the creation of sales materials.    
  • Conducted infrastructure/Platform related issues such as API Gateway upgrade (Kong), authentication (Keycloak), analytics (Matomo), and our design system CDN.
  • Supervised and mentored a team of 3 product owners in Hyderabad India.  
  • Collaborated with business stakeholders & scrum teams to create roadmaps and KPIs.  
  • Authored PRDs, competitive analysis documents, backlog items, & release notes.
 

Clearlink (Aug 2017 - Jun 2019)

Digital Analyst

  • Worked jointly with SEO, PPC, UX, engineering, brand, data science, and sales managers to cross-functionally enhance MarTech systems.  
  • Google Analytics and Matomo administrator.
  • Authored documentation for Web & ETL developers to reference when building wireframes, schemas, and data pipelines. 
  • Built various dashboards with Sisense and Google Data Studio for online-to-offline customer journeys and marketing operations.  
 

Weber State University (Jan 2017 - Jul 2017)

Business Intelligence Analyst

  • Programmed and deployed ETL scripts for data warehouse table creation.  
  • Interviewed subject matter experts for data dictionary documentation.  
  • Ad Hoc querying Oracle database tables and developing reports with Tableau. 
  • Consulted with the Director of Marketing to create a framework for Google Analytics administrative configurations, goals, and campaign tracking. 
 

Purch (Mar 2014 - Sep 2016)

Digital Analyst

  • Lead e-commerce and mobile applications analyst.
  • Built a reporting application that automated the previous daily work of 2 FTEs.
  • Recruited and managed team of interns for the design and creation of our page classification web application.
  • Crafted documentation for API integration for data engineers.
  • Produced P&L, LTV, etc. dashboards using Tableau and Microsoft Power View.
  • Adobe/Google Analytics administrator and created tags, events, and goals.
  • Assisted in the implementation of Google Analytics, AWS, and Tableau.

Intermountain Healthcare (Aug 2010 - Feb 2014)

Senior Consultant

  • Developed and presented education modules regarding compliance matters, government regulations, and billing procedures identifying revenue opportunities.
  • Drafted corporate memorandum based on government and payor policies that reduced risk of fraudulent billing and medical notation.
  • Produced ad hoc reports with Oracle and Cognos.
 

Education

Masters of Business Administration, May 2022

Masters of Information Systems, Dec 2014

Bachelors of Information Systems, Dec 2010

Certifications

Badge of certification completion for the Scrum Alliance certified scrum product owner methodology
Badge of certification completion for the Scaled Agile Framework version 5 product owner and product manager module
Badge of completion for the Information Technology Infrastructure Library version 3 Foundations Module

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